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The Highland Weigh shop front

The Highland Weigh

Case Study

The Highland Weigh, established in 2022, is a zero-waste store and vegetarian cafe, located on Nairn high Street. The purpose of this eco-friendly social enterprise is to offer the Highlands an opportunity to reduce their carbon footprint by cutting plastic, and food waste.

Objectives.

The Highland Weigh was looking to establish a strong online presence across multiple platforms with an active follower base and increasing growth rate.

  • Increase brand awareness

  • Increase customer engagement

Solutions.

Build Buzz provided The Highland Weigh with strategy development, campaign creation, and content creation. While also establishing consistency across social media platforms and building a strong email list.

Benefits.

Build Buzz successfully launched 6 campaigns reaching over 20,000 with 371 conversions. Gaining over 3000 followers on Facebook and Instagram and increasing email list by 155.8%.

“We’ve been working with Sean from Build Buzz for a year now and his calm and strategic approach has been invaluable.

The challenge for The Highland Weigh was to build our brand image from scratch and for the public to have a clear sense of who we were.

Sean worked with us to create a clear, consistent marketing strategy. He was able to take our ideas and translate them into professional campaigns that remained true to the values and mission of our social enterprise.

We are a playful, welcoming business with customer service at the heart of everything we do. We wanted an online presence to reflect this. The results achieved by Build Buzz speak for themselves in the look and feel of The Highland Weigh’s platforms. Build Buzz helped us to identify our key goals and through collaboration achieve them.”

Amanda MacArthur

The Highland Weigh - Founder and Managing Director

Learn more about who we are!

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